Click-to-WhatsApp ads · know what your ad money buys
You boost a post, the messages roll in, and a week later nobody can say which ad paid for itself. Ad leads mix with everyone else, and the hot ones wait.
Click-to-WhatsApp ads fill the business phone with “Hi, I saw your ad”, but nobody can say which ad worked or whether the leads were answered. EliteTeQ Inbox saves the ad on every lead it brings and shows you the result. Target customers in Addis Ababa and Adama in Meta Ads Manager; every lead lands in the inbox with its ad.
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Real screen · demo workspace with example data
“Hi, I saw your ad.” Great, but which ad?
EliteTeQ Inbox
The first message carries the ad. The chat shows the ad’s name from the first message, and the lead keeps it.
Ad leads wait hours for a reply and go cold.
EliteTeQ Inbox
A greeting goes out the moment they write, auto-assign hands them to the next teammate, and they stay flagged hot for 72 hours.
I can’t tell if the ad money came back.
EliteTeQ Inbox
Reports rank your ads by leads and by clients won, next to leads that came directly.
Ad money should buy customers, not guesses.
When someone taps your Click-to-WhatsApp ad on Facebook or Instagram and messages you, EliteTeQ Inbox records which ad it was.
The lead arrives flagged hot, your team answers first, and the reports show which ads bring buyers.
Spend more on the ads that sell. Stop the ones that don’t.
See Which Ads SellWith EliteTeQ Inbox, you can
Connect your WhatsApp Business number to EliteTeQ Inbox. When someone messages you from a Facebook or Instagram Click-to-WhatsApp ad, WhatsApp includes the ad with their first message; the inbox saves the ad headline on the lead, flags it hot for 72 hours, and counts it in reports by ad, for your campaigns in Ethiopia.
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
|---|---|
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In Ethiopia | +251 WhatsApp Business numbers, office hours on Addis Ababa time (EAT) |
| Languages | Customers write in Amharic, Afaan Oromo and English |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |
The question every advertiser asks: did the money bring customers, and did we answer them?
Open any chat that came from an ad and the ad headline is there, with a link to the ad, so whoever answers knows what the customer saw.
Real screen · demo workspace with example data
Ad leads are hot for 72 hours and sorted first. Round-robin auto-assign shares them out the moment they arrive.
Real screen · demo workspace with example data
Reports split leads per day into ads and direct, rank your top ads by leads, and show how quickly the team replied.
Real screen · demo workspace with example data
7 days free · no card needed
Nothing to tag by hand: WhatsApp passes the ad along with the first message.
Hana taps “Send message” on your Facebook or Instagram ad and WhatsApp opens with your number.
The first message carries the ad, so the lead shows the ad headline and a link back to it.
A lead from an ad is hot for 72 hours, so your team answers it before it goes cold.
Reports show leads per day from ads vs direct, the top ads by leads, and how fast your team replied.
A shared inbox helps your team see messages. EliteTeQ goes further, connecting every conversation to lead management, team coordination and sales visibility.
Same ads, same budget, same customers in Ethiopia; the difference is what happens after the tap.
| Ads into one phone | Ads into EliteTeQ Inbox |
|---|---|
| “Hi, I saw your ad”, but which ad? | The ad headline is on the lead |
| Ad leads buried under other chats | Flagged hot and sorted first for 72 hours |
| No count of leads per ad | Top ads ranked by leads in reports |
| No idea how fast they were answered | Reply speed in the same report |
Replies inside the 24-hour window after a customer writes are free. Meta charges for template messages you start (marketing, authentication and most utility templates), priced by the customer’s country, so a template to a Ethiopian number is billed at Meta’s Ethiopia rate. Chats that start from a Click-to-WhatsApp ad are free for 72 hours. Meta bills these charges to your own Meta account; they are not part of the EliteTeQ price.
In Ethiopia, many customers also use Telegram, which EliteTeQ Inbox does not connect to yet. For businesses in Addis Ababa and beyond that sell on WhatsApp, Facebook and Instagram, it puts those chats in one list the whole team shares.
Customers in Ethiopia write in Amharic, Afaan Oromo, Tigrinya and English. Your team replies in the customer’s language inside the 24-hour window; template messages can currently be created in English.
Office hours are set day by day for each number. A common setup in Addis Ababa: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.
Addis Ababa holds most formal trade, with regional cities supplying wide catchments over long routes.
Addis Ababa · Ethiopia's capital and the seat of the African Union
Merkato trades at enormous scale while the diplomatic and international-organisation districts carry a quite different basket, and both sit in one city. Addis Ababa concentrates Ethiopia's formal retail, hospitality and institutional trade, with a large diplomatic and international-organisation presence alongside the vast Merkato trading area. Mobile money use is growing quickly alongside cash. Target Addis Ababa in Meta Ads Manager and see which ad brought each chat from the city.
Dire Dawa · an eastern trade and rail city
The rail corridor toward Djibouti makes import and transit trade central, tying restocking to freight rather than local demand. Dire Dawa is a commercial city on the rail corridor toward Djibouti, which makes import and transit trade a large share of its activity and ties restocking to freight schedules. Cash dominates settlement, with cross-border influence on pricing from the Djibouti corridor. Target Dire Dawa in Meta Ads Manager and see which ad brought each chat from the city.
Oromia Region · a commercial town on the central industrial corridor
Sitting on the corridor between the capital and the Djibouti route brings transit, logistics and hospitality trade on top of local retail. The binding constraint is holding bulk and unit pricing for a mix of supply and shopper customers. Adama sits on the main corridor between Addis Ababa and the Djibouti route, which gives it substantial transit, logistics and hospitality trade alongside local retail. Target Adama in Meta Ads Manager and see which ad brought each chat from the city.
Reviewed by the EliteTeQ team ·
Not answered here? A person from our team replies on WhatsApp.
Ask a humanNo. You create and pay for ads in Meta Ads Manager as usual, with WhatsApp as the destination. EliteTeQ Inbox receives the leads and tracks them.
Meta doesn’t charge for messages in a chat that starts from a Click-to-WhatsApp ad for 72 hours. You pay Meta for the ad itself.
Yes, for ads on Facebook or Instagram that send people to your WhatsApp number.
Campaign tracking is listed on Growth and Business. The 7-day free trial opens it on every account.
Yes. Create the ad in Meta Ads Manager, target customers in Ethiopia, and choose WhatsApp as the destination. When someone taps it, their first message arrives in EliteTeQ Inbox with the ad’s name, the lead is flagged hot for 72 hours, and reports count leads and sales per ad. Meta doesn’t charge for messages in that chat for 72 hours.
WhatsApp rules on this page, from Meta:WhatsApp Business Platform pricing (Meta)Messaging limits (Meta)Message templates (Meta)Business phone numbers and limits (Meta)About the WhatsApp Business Platform (Meta)
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