Click-to-WhatsApp ads
When someone taps your ad and messages you, the inbox records the ad, flags the lead hot and counts it in your reports.
Click-to-WhatsApp ads fill the business phone with “Hi, I saw your ad”, but nobody can say which ad worked or whether the leads were answered. EliteTeQ Inbox saves the ad on every lead it brings and shows you the result. Target customers in Johannesburg and Cape Town in Meta Ads Manager; every lead lands in the inbox with its ad.
7 days free · no card needed · works with the ads you already run
WhatsApp or call +1 214 423 5355 · a person replies, usually in under 10 minutes
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Real screen · demo workspace with example data
“Hi, I saw your ad.” Great, but which ad?
EliteTeQ Inbox
The first message carries the ad. The chat shows the ad’s name from the first message, and the lead keeps it.
Ad leads wait hours for a reply and go cold.
EliteTeQ Inbox
A greeting goes out the moment they write, auto-assign hands them to the next teammate, and they stay flagged hot for 72 hours.
I can’t tell if the ad money came back.
EliteTeQ Inbox
Reports rank your ads by leads and by clients won, next to leads that came directly.
Tell us what you spend on Click-to-WhatsApp ads in South Africa. We connect your number before your next campaign, so every lead arrives with the ad that brought it.
Connect your WhatsApp Business number to EliteTeQ Inbox. When someone messages you from a Facebook or Instagram Click-to-WhatsApp ad, WhatsApp includes the ad with their first message; the inbox saves the ad headline on the lead, flags it hot for 72 hours, and counts it in reports by ad, for your campaigns in South Africa.
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
|---|---|
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In South Africa | +27 WhatsApp Business numbers, office hours on Johannesburg time (SAST) |
| Languages | Customers write in English, Afrikaans and isiZulu |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |
The question every advertiser asks: did the money bring customers, and did we answer them?
Open any chat that came from an ad and the ad headline is there, with a link to the ad, so whoever answers knows what the customer saw.
Real screen · demo workspace with example data
Ad leads are hot for 72 hours and sorted first. Round-robin auto-assign shares them out the moment they arrive.
Real screen · demo workspace with example data
Reports split leads per day into ads and direct, rank your top ads by leads, and show how quickly the team replied.
Real screen · demo workspace with example data
7 days free · no card needed · works with the ads you already run
Nothing to tag by hand: WhatsApp passes the ad along with the first message.
Lerato taps “Send message” on your Facebook or Instagram ad and WhatsApp opens with your number.
The first message carries the ad, so the lead shows the ad headline and a link back to it.
A lead from an ad is hot for 72 hours, so your team answers it before it goes cold.
Reports show leads per day from ads vs direct, the top ads by leads, and how fast your team replied.
Same ads, same budget, same customers in South Africa; the difference is what happens after the tap.
| Ads into one phone | Ads into EliteTeQ Inbox |
|---|---|
| “Hi, I saw your ad”, but which ad? | The ad headline is on the lead |
| Ad leads buried under other chats | Flagged hot and sorted first for 72 hours |
| No count of leads per ad | Top ads ranked by leads in reports |
| No idea how fast they were answered | Reply speed in the same report |
Replies inside the 24-hour window after a customer writes are free. Meta charges for template messages you start (marketing, authentication and most utility templates), priced by the customer’s country, so a template to a South African number is billed at Meta’s South Africa rate. Chats that start from a Click-to-WhatsApp ad are free for 72 hours. Meta bills these charges to your own Meta account; they are not part of the EliteTeQ price.
South African customers expect a business to answer on WhatsApp the way they message friends. When enquiries come into a branch phone and a manager’s phone, nobody knows who already replied. One shared inbox gives every chat a clear owner.
Customers write in English, Afrikaans, isiZulu and other languages. Your team replies in the customer’s language inside the 24-hour window; template messages are created in English.
Office hours are set day by day for each number. A common setup in Johannesburg or Cape Town: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.
Retail is dominated by formal chains and shopping centres, with township and informal trade running alongside on a different payment mix. Card is the default and cash is the exception. Scheduled grid interruption is published in advance, which makes it a planning problem rather than a surprise.
Eastern Cape Province · a coastal port and manufacturing city
A working port and component manufacturing sit alongside a domestic coastal holiday trade, producing steady industrial demand and sharp seasonal peaks. The binding constraint is handling account customers and holiday-season retail without two separate systems. East London combines a working port with vehicle and component manufacturing and a domestic coastal holiday trade, giving it both steady industrial supply demand and seasonal hospitality peaks. Target East London in Meta Ads Manager and see which ad brought each chat from the city.
Limpopo Province · the commercial centre of Limpopo
The city draws shoppers from a wide rural catchment and from cross-border traffic toward Zimbabwe, concentrating demand into month-end and weekends. Cash retains a larger share than the metros. Polokwane is the main retail and service centre for Limpopo, drawing shoppers from a wide rural catchment and from cross-border traffic on the route toward Zimbabwe. Target Polokwane in Meta Ads Manager and see which ad brought each chat from the city.
Mpumalanga Province · a regional centre and gateway to the Kruger National Park
Kruger-bound tourism and Mozambican border traffic layer foreign-currency and card spending on top of a steady regional retail base. Mbombela's trade combines a regional retail and agricultural service role with tourism traffic heading to the Kruger National Park and across the Mozambican border, which raises the share of foreign-currency and card transactions in hospitality. Seasonal visitor peaks sit on top of a steady local base, rewarding systems that scale between quiet and busy periods. Target Mbombela (Nelspruit) in Meta Ads Manager and see which ad brought each chat from the city.
KwaZulu-Natal Province · the provincial capital of KwaZulu-Natal
Administration, education and light manufacturing give steadier year-round trade than the coast, with a student population driving term-time swings. Many operators also trade in Durban. Pietermaritzburg is an administrative, education and light-manufacturing centre inland from Durban, with steadier year-round demand than the coast and a substantial student population producing term-time swings. Target Pietermaritzburg in Meta Ads Manager and see which ad brought each chat from the city.
Reviewed by the EliteTeQ team ·
Not answered here? A person from our team replies on WhatsApp.
Ask a real person on WhatsAppNo. You create and pay for ads in Meta Ads Manager as usual, with WhatsApp as the destination. EliteTeQ Inbox receives the leads and tracks them.
Meta doesn’t charge for messages in a chat that starts from a Click-to-WhatsApp ad for 72 hours. You pay Meta for the ad itself.
Yes, for ads on Facebook or Instagram that send people to your WhatsApp number.
Campaign tracking is listed on Growth and Business. The 7-day free trial opens it on every account.
Yes. Create the ad in Meta Ads Manager, target customers in South Africa, and choose WhatsApp as the destination. When someone taps it, their first message arrives in EliteTeQ Inbox with the ad’s name, the lead is flagged hot for 72 hours, and reports count leads and sales per ad. Meta doesn’t charge for messages in that chat for 72 hours.
WhatsApp rules on this page, from Meta:WhatsApp Business Platform pricing (Meta)Messaging limits (Meta)Message templates (Meta)Business phone numbers and limits (Meta)About the WhatsApp Business Platform (Meta)
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