Click-to-WhatsApp ads
When someone taps your ad and messages you, the inbox records the ad, flags the lead hot and counts it in your reports.
Click-to-WhatsApp ads fill the business phone with “Hi, I saw your ad”, but nobody can say which ad worked or whether the leads were answered. EliteTeQ Inbox saves the ad on every lead it brings and shows you the result. Target customers in Lagos and Abuja in Meta Ads Manager; every lead lands in the inbox with its ad.
7 days free · no card needed · works with the ads you already run
WhatsApp or call +1 214 423 5355 · a person replies, usually in under 10 minutes
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Real screen · demo workspace with example data
“Hi, I saw your ad.” Great, but which ad?
EliteTeQ Inbox
The first message carries the ad. The chat shows the ad’s name from the first message, and the lead keeps it.
Ad leads wait hours for a reply and go cold.
EliteTeQ Inbox
A greeting goes out the moment they write, auto-assign hands them to the next teammate, and they stay flagged hot for 72 hours.
I can’t tell if the ad money came back.
EliteTeQ Inbox
Reports rank your ads by leads and by clients won, next to leads that came directly.
Tell us what you spend on Click-to-WhatsApp ads in Nigeria. We connect your number before your next campaign, so every lead arrives with the ad that brought it.
Connect your WhatsApp Business number to EliteTeQ Inbox. When someone messages you from a Facebook or Instagram Click-to-WhatsApp ad, WhatsApp includes the ad with their first message; the inbox saves the ad headline on the lead, flags it hot for 72 hours, and counts it in reports by ad, for your campaigns in Nigeria.
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
|---|---|
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In Nigeria | +234 WhatsApp Business numbers, office hours on Lagos time (WAT) |
| Languages | Customers write in English, Pidgin, Yoruba, Hausa and Igbo |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |
The question every advertiser asks: did the money bring customers, and did we answer them?
Open any chat that came from an ad and the ad headline is there, with a link to the ad, so whoever answers knows what the customer saw.
Real screen · demo workspace with example data
Ad leads are hot for 72 hours and sorted first. Round-robin auto-assign shares them out the moment they arrive.
Real screen · demo workspace with example data
Reports split leads per day into ads and direct, rank your top ads by leads, and show how quickly the team replied.
Real screen · demo workspace with example data
7 days free · no card needed · works with the ads you already run
Nothing to tag by hand: WhatsApp passes the ad along with the first message.
Aisha taps “Send message” on your Facebook or Instagram ad and WhatsApp opens with your number.
The first message carries the ad, so the lead shows the ad headline and a link back to it.
A lead from an ad is hot for 72 hours, so your team answers it before it goes cold.
Reports show leads per day from ads vs direct, the top ads by leads, and how fast your team replied.
Same ads, same budget, same customers in Nigeria; the difference is what happens after the tap.
| Ads into one phone | Ads into EliteTeQ Inbox |
|---|---|
| “Hi, I saw your ad”, but which ad? | The ad headline is on the lead |
| Ad leads buried under other chats | Flagged hot and sorted first for 72 hours |
| No count of leads per ad | Top ads ranked by leads in reports |
| No idea how fast they were answered | Reply speed in the same report |
Replies inside the 24-hour window after a customer writes are free. Meta charges for template messages you start (marketing, authentication and most utility templates), priced by the customer’s country, so a template to a Nigerian number is billed at Meta’s Nigeria rate. Chats that start from a Click-to-WhatsApp ad are free for 72 hours. Meta bills these charges to your own Meta account; they are not part of the EliteTeQ price.
In Nigeria, a lot of buying starts as a WhatsApp or Instagram message: a price check, a “is this available?”, a photo of a product. When one phone is shared between staff, those enquiries get lost overnight. EliteTeQ Inbox puts them in one list that the whole team can see, from Lagos to Kano.
Customers write in English, Pidgin, Yoruba, Hausa or Igbo, often mixed in one chat. Your team answers the way the customer writes; template messages are created in English.
Office hours are set day by day for each number. A common setup in Lagos or Abuja: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.
Commerce is concentrated in Lagos, the southeast trading cities and the northern market hubs, each with its own pricing culture. Instant transfer displaced cash faster than most markets, and agent networks fill the gap where branches do not reach. Power interruption is a daily operating assumption, not an incident.
Abia State · a manufacturing and garment-production centre
Production clusters and selling points sit side by side, so the same business often makes goods in the morning and sells them in the afternoon. Orders come from traders in batches rather than from individual shoppers. Aba is known for small-scale manufacturing, particularly garments, footwear and leather goods, much of it produced in clusters of workshops and sold on to traders. Target Aba in Meta Ads Manager and see which ad brought each chat from the city.
Edo State · the commercial and administrative centre of Edo State
Retail concentrates along the ring road and the main market areas, with steady transit trade from the Lagos–southeast route passing through. Most operators run one or two outlets. Benin City serves as the trade and administrative hub for Edo State and a staging point on the routes between Lagos and the southeast, which gives it a steady mix of local retail, transit trade and government-linked services spending. Target Benin City in Meta Ads Manager and see which ad brought each chat from the city.
Enugu State · a southeastern administrative and commercial centre
Independence Layout and New Haven carry the newer restaurant and retail trade while the older commercial areas stay conventional. Demand is steadier across the week than in the trading cities nearby. Enugu functions as an administrative and service centre for the southeast, with a growing hospitality and restaurant trade alongside conventional retail. Target Enugu in Meta Ads Manager and see which ad brought each chat from the city.
Kaduna State · a northern industrial and administrative centre
The city supplies smaller towns across the state, so wholesale and retail run through the same premises. Being on the Abuja–north corridor gives steady transit trade. Kaduna combines light industry, agricultural processing and a significant administrative presence, and sits on the main road and rail corridor between Abuja and the north. Target Kaduna in Meta Ads Manager and see which ad brought each chat from the city.
Reviewed by the EliteTeQ team ·
Not answered here? A person from our team replies on WhatsApp.
Ask a real person on WhatsAppNo. You create and pay for ads in Meta Ads Manager as usual, with WhatsApp as the destination. EliteTeQ Inbox receives the leads and tracks them.
Meta doesn’t charge for messages in a chat that starts from a Click-to-WhatsApp ad for 72 hours. You pay Meta for the ad itself.
Yes, for ads on Facebook or Instagram that send people to your WhatsApp number.
Campaign tracking is listed on Growth and Business. The 7-day free trial opens it on every account.
Yes. Create the ad in Meta Ads Manager, target customers in Nigeria, and choose WhatsApp as the destination. When someone taps it, their first message arrives in EliteTeQ Inbox with the ad’s name, the lead is flagged hot for 72 hours, and reports count leads and sales per ad. Meta doesn’t charge for messages in that chat for 72 hours.
WhatsApp rules on this page, from Meta:WhatsApp Business Platform pricing (Meta)Messaging limits (Meta)Message templates (Meta)Business phone numbers and limits (Meta)About the WhatsApp Business Platform (Meta)
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