Facebook & Instagram inbox

Every “price?” under your posts, answeredFacebook and Instagram inbox in South Africa, next to WhatsApp

Every DM and every comment on your posts lands in the same inbox as your WhatsApp chats.

Customers ask the same question in three places: a WhatsApp message, an Instagram DM and a “price?” under a post. EliteTeQ Inbox brings them together, so one team answers all of them, and the comments get the same speed as the DMs. Customers in South Africa write in English, Afrikaans and isiZulu, and keyword auto-replies work in English, Afrikaans and isiZulu too.

7 days free · no card needed · Facebook and Instagram on every plan

WhatsApp or call +1 214 423 5355 · a person replies, usually in under 10 minutes

  • Facebook Messenger and Instagram DMs
  • Comments on Facebook and Instagram posts
  • Automatic replies by keyword, public or private
  • Filter the inbox by channel
Comments screen with Facebook and Instagram comments waiting for an answer, the post they belong to, and a public or private reply box
EliteTeQ Inbox on a phone: the chat list with unread counts, hot leads and the bottom menu

Real screen · demo workspace with example data

The comments nobody saw

  1. People ask “price?” under our posts and we notice days later.

    EliteTeQ Inbox

    Comments screen with Facebook and Instagram comments waiting for an answer, the post they belong to, and a public or private reply box

    Comments on your Facebook and Instagram posts land in a Comments tab, with the post they belong to, until someone marks them handled.

  2. We type the same answer about price and location all day.

    EliteTeQ Inbox

    Automatic comment replies: rules that answer comments containing words like price or location with a public reply and a private message

    Make a rule once: when a comment says “price”, “cost” or “how much”, reply under the post and send the details in a private message.

  3. Instagram DMs are on one phone and WhatsApp on another.

    EliteTeQ Inbox

    EliteTeQ Inbox chat list with views for All, Mine, Unassigned and Unread, chat counts per teammate, and customer categories

    Messenger, Instagram and WhatsApp chats share one list, each with its channel badge.

How many “price?” comments are sitting under your posts right now?

Send us your Page or Instagram name. We connect them with you and set up your first automatic reply for the questions you get most.

Can I manage Facebook and Instagram messages with WhatsApp in one inbox?

Yes. EliteTeQ Inbox connects your Facebook Page and Instagram account alongside your WhatsApp Business number. Messenger chats and Instagram DMs land in the same inbox as WhatsApp, and comments on your posts land in a Comments tab, so one team in South Africa answers every channel from one place.

  • Messenger, Instagram DMs and WhatsApp in one list
  • Comments with the post they belong to
  • Automatic public or private replies by keyword
  • Included on every plan

EliteTeQ Inbox at a glance

EliteTeQ Inbox at a glance
ProductEliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya)
What it isA WhatsApp team inbox and CRM
ChannelsWhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments
Works onAny browser; installs on Android and iPhone
PriceFrom $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months
Free trial7 days, every feature open
WhatsApp numbers1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta)
In South Africa+27 WhatsApp Business numbers, office hours on Johannesburg time (SAST)
LanguagesCustomers write in English, Afrikaans and isiZulu
SetupAbout 40 minutes, or done with you on WhatsApp
Last reviewed2026-11-01

What changes for your social team

No more switching between apps, or comments that nobody saw.

One list for every channel

Each chat shows its channel, so the team knows whether it is answering on WhatsApp, Messenger or Instagram. Filter to one channel when you need to.

  • Channel badges on every chat
  • Assign and comment the same way on every channel
  • Each customer becomes a lead in the pipeline
EliteTeQ Inbox chat list with views for All, Mine, Unassigned and Unread, chat counts per teammate, and customer categories

Real screen · demo workspace with example data

Comments, answered like chats

A two-pane Comments view shows the post and its threaded comments. Reply in public, send the commenter a private message, or both, from one box, with saved replies.

  • Post card with the comment thread
  • Public/private switch in one composer
  • Saved replies for common questions
Comments screen with Facebook and Instagram comments waiting for an answer, the post they belong to, and a public or private reply box

Real screen · demo workspace with example data

Automatic replies by keyword

Make a rule: when a comment on Facebook, Instagram or both contains “price”, “how much” or “available”, reply publicly and send the details in a private message.

  • Up to 40 keywords per rule
  • Choose Facebook, Instagram or both
  • Turn rules on and off any time
Automatic comment replies: rules that answer comments containing words like price or location with a public reply and a private message

Real screen · demo workspace with example data

Bring my comments into one inbox freeAsk about my Page and Instagram

7 days free · no card needed · Facebook and Instagram on every plan

How Facebook and Instagram join the inbox

Connect once; from then on DMs and comments arrive with your WhatsApp chats.

  1. Connect your Page and Instagram

    Link your Facebook Page and the Instagram account connected to it, in Settings.

  2. DMs arrive as chats

    Messenger and Instagram conversations appear in the inbox with their channel badge, ready to assign.

  3. Comments get their own tab

    When Pieter comments “how much?” under a post, it appears in Comments with the post, ready for a reply.

  4. Set automatic replies

    Choose keywords like “price” and write a public reply, a private message, or both. They go out by themselves.

Separate apps vs one inbox

The channels are different; the customer in Johannesburg is the same.

Separate apps vs one inbox
Separate appsEliteTeQ Inbox
WhatsApp, Messenger and Instagram on different devicesAll in one list, with channel badges
Comments noticed late, or not at allA Comments tab with every post’s thread
The same answer typed again and againKeyword auto-replies and saved replies
No record of who answeredEvery reply tied to a teammate

EliteTeQ Inbox in South Africa

Facebook, Instagram and WhatsApp customers in South Africa land in the same pipeline, so a buyer who first commented on a post and later messaged on WhatsApp is still one lead.

South African customers expect a business to answer on WhatsApp the way they message friends. When enquiries come into a branch phone and a manager’s phone, nobody knows who already replied. One shared inbox gives every chat a clear owner.

Customers write in English, Afrikaans, isiZulu and other languages. Your team replies in the customer’s language inside the 24-hour window; template messages are created in English.

Office hours are set day by day for each number. A common setup in Johannesburg or Cape Town: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.

Selling on WhatsApp in South Africa

Customers in South Africa pay with cards, contactless, EFT, and popular local payment methods, so when a sale closes on WhatsApp the customer may confirm payment in the chat, and your team needs to see that message quickly.

Durban

KwaZulu-Natal Province · the busiest port in sub-Saharan Africa

Durban's economy is built on its port and the import and distribution trade that flows through it, which gives wholesale and business-to-business supply a larger share of local commerce than in Cape Town. Domestic holiday seasons produce sharp coastal hospitality peaks. The port drives import and distribution trade year-round while the beachfront fills during domestic holiday periods. Customers in Durban who find you on Instagram or Facebook land in the same list as WhatsApp.

Pretoria

Gauteng Province · South Africa's administrative capital

Pretoria's trade is anchored by government, diplomatic and university activity, giving it steadier weekday demand and a less seasonal pattern than the coastal cities. Card payment dominates and corporate account billing is more common here than in purely retail markets. Government, diplomatic and university activity give dependable weekday demand and a quieter weekend than the coastal cities, with more corporate account billing. Customers in Pretoria who find you on Instagram or Facebook land in the same list as WhatsApp.

Gqeberha (Port Elizabeth)

Eastern Cape Province · a port city and centre of vehicle manufacturing

Gqeberha's commerce is tied to vehicle manufacturing and its port, which gives it a substantial wage-earning workforce with regular pay cycles and therefore more predictable retail demand than tourism-led cities. Businesses supplying industry need invoicing and credit accounts alongside walk-in sales. Card payment is standard and grid interruptions apply as nationally. Customers in Gqeberha (Port Elizabeth) who find you on Instagram or Facebook land in the same list as WhatsApp.

Bloemfontein

Free State Province · South Africa's judicial capital and a regional service centre

Bloemfontein serves as the commercial and service centre for a large farming province, so its trade mixes urban retail with agricultural supply and has a demand pattern influenced by the crop and livestock calendar. Judicial and university activity provide a steady weekday base. The city serves a large farming province, so agricultural supply sits beside urban retail and demand tracks the crop and livestock calendar. Customers in Bloemfontein who find you on Instagram or Facebook land in the same list as WhatsApp.

EliteTeQ Inbox in every city of South Africa

  • JohannesburgGauteng Province · South Africa's largest city and economic centre
  • Cape TownWestern Cape Province · a major tourism, services and technology centre
  • DurbanKwaZulu-Natal Province · the busiest port in sub-Saharan Africa
  • PretoriaGauteng Province · South Africa's administrative capital
  • Gqeberha (Port Elizabeth)Eastern Cape Province · a port city and centre of vehicle manufacturing
  • BloemfonteinFree State Province · South Africa's judicial capital and a regional service centre
  • East LondonEastern Cape Province · a coastal port and manufacturing city
  • PolokwaneLimpopo Province · the commercial centre of Limpopo
  • Mbombela (Nelspruit)Mpumalanga Province · a regional centre and gateway to the Kruger National Park
  • PietermaritzburgKwaZulu-Natal Province · the provincial capital of KwaZulu-Natal

Reviewed by the EliteTeQ team ·

Questions businesses ask us

Not answered here? A person from our team replies on WhatsApp.

Ask a real person on WhatsApp
Is Facebook and Instagram on every plan?

Yes. Starter, Growth and Business all include Messenger, Instagram DMs and comments.

Which Instagram account can I connect?

An Instagram professional account linked to your Facebook Page.

Can automatic replies go out privately?

Yes. A rule can post a public reply, send the commenter a private message, or both.

Do automatic comment replies work in English, Afrikaans and isiZulu?

Yes. A rule replies when a comment contains words you choose, in any language, so add the words customers in South Africa actually type, such as “how much”. The rule can reply publicly, send a private message, or both.

WhatsApp rules on this page, from Meta:WhatsApp Business Platform pricing (Meta)Messaging limits (Meta)Message templates (Meta)Business phone numbers and limits (Meta)About the WhatsApp Business Platform (Meta)

Answer every channel from one place in South Africa

Start the 7-day free trial and connect your Page in Settings.

Bring my comments into one inbox free

7 days free · no card needed · Facebook and Instagram on every plan

Or WhatsApp us on +1 214 423 5355

To: EliteTeQ · +1 214 423 5355

Hi EliteTeQ! I’d like to answer our Facebook and Instagram messages and comments in the same inbox as WhatsApp. Can you help me connect them? I’m in South Africa.

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