WhatsApp CRM · turn chats into sales
Someone asks for a price, says “let me think”, and disappears under newer chats. Without a pipeline nobody remembers to follow up, and the sale goes to whoever does.
Most chat-based businesses track leads in their heads, or not at all. EliteTeQ Inbox puts each customer on a pipeline from first message to paying client, flags the ones worth answering first, and shows where leads stall. Contacts keep their +251 codes, and hot leads are judged on Addis Ababa time (EAT).
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WhatsApp or call +1 214 423 5355 · a person replies, usually in under 10 minutes
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Real screen · demo workspace with example data
My leads live in my head and a notebook by the till.
EliteTeQ Inbox
Every person who messages you becomes a card on a board, from new lead to paying client, without anyone copying it in.
I keep forgetting to follow up on the quotes we sent.
EliteTeQ Inbox
Leads waiting for your reply, fresh from an ad or active at a deciding stage are flagged hot and sorted first.
Our sales don’t go “demo, trial”. We quote, deliver, then get paid.
EliteTeQ Inbox
Then name the stages that way. Add, rename and reorder them, give each an icon, and mark which ones mean won or lost.
I can’t see which of my staff actually sells.
EliteTeQ Inbox
Reports show reply speed, the busiest hours of the week, the funnel by stage and who closes the most.
Every enquiry deserves a follow-up. Your pipeline makes sure it gets one.
EliteTeQ Inbox turns each person who messages you into a card on a pipeline board, from first message to paying client.
Your team works the board the way you sell, and the inbox tells you which customers need you today.
Fewer forgotten quotes. More customers who pay.
Start Tracking My LeadsWith EliteTeQ Inbox, you can
A WhatsApp CRM keeps a record of every customer who messages your business on WhatsApp and tracks them from first enquiry to sale. In EliteTeQ Inbox, each chat is a lead on a pipeline board, with its full message history, notes, category, owner and source, so your team in Ethiopia knows exactly who to follow up and why.
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
|---|---|
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In Ethiopia | +251 WhatsApp Business numbers, office hours on Addis Ababa time (EAT) |
| Languages | Customers write in Amharic, Afaan Oromo and English |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |
A pipeline that stays up to date because it lives where the conversations happen.
Start with stages like New lead, Contacted, Demo booked, Trial, Client and Lost, then rename them to match how you sell. Empty stages hide until you drag a card.
Real screen · demo workspace with example data
Your pipeline is set up in Settings → Pipeline stages. Name each column after a real step in your business, pick an icon, put them in order, and say which ones mean a sale was won or lost.
Real screen · demo workspace with example data
A lead is hot when the customer is waiting for your reply, arrived from an ad in the last 72 hours, or is active at a deciding stage. Your team can mark any lead hot too.
Real screen · demo workspace with example data
Import the contacts on your phone (.vcf) or a spreadsheet (.csv from Google Contacts or Excel). Each person becomes a lead; when they next write, the chat joins their card.
Real screen · demo workspace with example data
Leads per day, how fast you reply, a funnel by stage, a team leaderboard, the busiest hours of the week, and which ads bring leads.
Real screen · demo workspace with example data
No two businesses in Ethiopia sell the same way. Pick yours to see a pipeline you could set up in a few minutes.
Big orders are quoted first, delivered later and paid on delivery, so each step gets its own column.
More for this trade: Hardware & building materials →
A booking isn’t a sale until the client walks in, and the best clients come back.
More for this trade: Salons & beauty →
Shops ask for the price list, place an order, then pay against delivery or on credit.
More for this trade: Wholesale & distribution →
Event and catering orders need a menu, a confirmed date and a deposit before the day.
More for this trade: Restaurants & catering →
Buyers want photos and a price, then delivery, and pay when the item arrives.
More for this trade: Phones & electronics →
Examples you can set up yourself in Settings → Pipeline stages, not fixed templates.
7 days free · no card needed
The pipeline fills itself from your chats; your team moves the cards.
When Selam first messages you, a card appears in the first stage with their name, number and where they came from.
Leads waiting for a reply, fresh from an ad, or active at a deciding stage are marked 🔥 and sorted first.
Drag the card from stage to stage as the conversation progresses. Every move is logged on the lead.
Pipeline insights and reports show how many leads reach each stage and who on the team closes them.
A shared inbox helps your team see messages. EliteTeQ goes further, connecting every conversation to lead management, team coordination and sales visibility.
A list kept by hand is out of date the moment the next message arrives, whether it comes from Addis Ababa or Adama or from overseas.
| Notebook or spreadsheet | EliteTeQ Inbox CRM |
|---|---|
| Copied in by hand, when someone remembers | Every new chat becomes a lead by itself |
| No idea who is close to buying | Hot leads flagged and sorted first |
| Follow-ups depend on memory | Waiting list shows who hasn’t had a reply |
| Can’t tell which ad brought a customer | Ad source saved on the lead |
| Lost when a staff member leaves | Full history stays with the business |
Contacts import with their country codes intact, so +251 numbers and overseas customers sit in the same pipeline.
In Ethiopia, many customers also use Telegram, which EliteTeQ Inbox does not connect to yet. For businesses in Addis Ababa and beyond that sell on WhatsApp, Facebook and Instagram, it puts those chats in one list the whole team shares.
Customers in Ethiopia write in Amharic, Afaan Oromo, Tigrinya and English. Your team replies in the customer’s language inside the 24-hour window; template messages can currently be created in English.
Office hours are set day by day for each number. A common setup in Addis Ababa: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.
Addis Ababa holds most formal trade, with regional cities supplying wide catchments over long routes.
Oromia Region · a commercial town on the central industrial corridor
Sitting on the corridor between the capital and the Djibouti route brings transit, logistics and hospitality trade on top of local retail. The binding constraint is holding bulk and unit pricing for a mix of supply and shopper customers. Adama sits on the main corridor between Addis Ababa and the Djibouti route, which gives it substantial transit, logistics and hospitality trade alongside local retail. Buyers in Adama who ask for a price and go quiet stay on the pipeline until someone follows up.
Sidama Region · a lakeside city with a major industrial park
The industrial park provides a large wage-earning workforce on regular pay cycles while the lakeside draws weekend visitors — two predictable but unrelated demand curves. Hawassa combines a lakeside leisure and hospitality trade with a large industrial park, which gives it two distinct customer bases: weekend and holiday visitors, and a substantial wage-earning workforce with regular pay cycles. That makes demand more predictable than in agricultural towns, and rewards systems that handle both fast table service and everyday convenience retail. Buyers in Hawassa who ask for a price and go quiet stay on the pipeline until someone follows up.
Addis Ababa · Ethiopia's capital and the seat of the African Union
Merkato trades at enormous scale while the diplomatic and international-organisation districts carry a quite different basket, and both sit in one city. Addis Ababa concentrates Ethiopia's formal retail, hospitality and institutional trade, with a large diplomatic and international-organisation presence alongside the vast Merkato trading area. Mobile money use is growing quickly alongside cash. Buyers in Addis Ababa who ask for a price and go quiet stay on the pipeline until someone follows up.
Reviewed by the EliteTeQ team ·
Not answered here? A person from our team replies on WhatsApp.
Ask a humanYes. Import a .vcf file exported from your phone or a .csv from Google Contacts or Excel. Names and numbers come in, not old messages: WhatsApp doesn’t let other apps read chats from your phone.
Yes. Rename, add, reorder and colour stages for your workspace, and mark which ones count as won or lost.
The customer is waiting for your reply (within 24 hours), the lead came from an ad in the last 72 hours, or it’s active at a deciding stage. Your team can also mark any lead hot by hand.
Yes. Create categories in Settings, assign them in a chat or to many leads at once, and filter Chats and Pipeline by category.
Yes, with a template approved by WhatsApp, and only if they agreed to hear from you. Free-form replies are possible for 24 hours after they write.
Yes. Import a .vcf file from your phone or a .csv from Google Contacts or Excel. Numbers keep their country codes, so +251 numbers and overseas customers sit in the same pipeline, and importing again never makes duplicates.
Use the steps your customers actually go through. A hardware shop might use Enquiry, Quote sent, Delivery booked, Paid; a salon Enquiry, Booked, Came in, Regular. Stages are added, renamed and reordered in Settings, and each is marked in progress, won or lost.
WhatsApp rules on this page, from Meta:WhatsApp Business Platform pricing (Meta)Messaging limits (Meta)Message templates (Meta)Business phone numbers and limits (Meta)About the WhatsApp Business Platform (Meta)
Start the 7-day free trial and your pipeline fills from the first chat.
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