EliteTeQ API · early access
Your POS, online shop or app sends the WhatsApp message; your team sees it, and every reply, in EliteTeQ Inbox.
The EliteTeQ API connects your own software to the WhatsApp Business number in your inbox. Send order updates and receipts with approved templates, add leads from your website, and get a webhook the moment a customer writes back. There is no Meta developer app to set up yourself: the number is already connected in EliteTeQ Inbox. It works with your +971 number and customers anywhere in the United Arab Emirates.
Free sandbox · test keys never send · API in early access
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curl -X POST https://crm.eliteteqpos.com/api/v1/contacts/{id}/messages \
-H "Authorization: Bearer et_live_…" \
-H "Content-Type: application/json" \
-d '{"template": {"name": "order_ready",
"params": ["Mariam", "#1042"]}}'201 Created
{ "object": "message", "status": "sent" }Real screen · demo workspace with example data
Our POS knows when an order is ready, but someone still types the WhatsApp message.
EliteTeQ Inbox
Your POS calls the API with an approved template, such as order_ready, and the customer gets it at once. The message and any reply show in the inbox for your team.
Leads from our website form never reach the WhatsApp team.
EliteTeQ Inbox
Add each lead with the API. It lands on the pipeline in the first stage, with its source, ready for a teammate to message.
Our system has no idea what customers say on WhatsApp.
EliteTeQ Inbox
Subscribe to the message.received webhook. Every customer message is posted to your system, signed so you know it came from EliteTeQ, and retried if your server is down.
Tell us what you want to connect: a POS, an online shop or your own app. We switch on API access and help you send your first template.
The EliteTeQ API lets your own software use the WhatsApp Business number connected to EliteTeQ Inbox in the United Arab Emirates. With an API key you can add and update contacts, move them through pipeline stages, send text messages or approved WhatsApp templates, read message history, and receive signed webhooks when customers write, read or reply. Plans start with a free sandbox; API Starter is $29 a month for 50,000 requests.
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
|---|---|
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In the United Arab Emirates | +971 WhatsApp Business numbers, office hours on Dubai time (GST) |
| Languages | Customers write in English, Arabic, Hindi and Urdu |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |
The same inbox your team uses, reachable from your code.
Send a text inside the 24-hour window, or an approved template any time: order ready, payment received, delivery on the way. The answer tells you if it was sent, is waiting, or failed and why.
Real screen · demo workspace with example data
Create and update contacts, set their stage, category and tags, or update many at once. Your CRM, shop or website and the inbox stay the same.
Real screen · demo workspace with example data
Webhooks post to your server when a contact is created or updated, a chat is assigned, or a message is received, sent, delivered, read or fails.
Real screen · demo workspace with example data
The API is in early access: message us and we switch it on for your account.
In Settings → Developers, create an et_test_ key with only the permissions you need. Test keys check everything but never save or send.
Use the API reference with its built-in console, the OpenAPI file or the Postman collection.
Swap in an et_live_ key. Messages now go to real customers from your connected WhatsApp number.
See every request with its ID, and test or resend webhooks, in Settings → Developers.
US dollars a month, on top of any EliteTeQ Inbox plan. The Business plan already includes 10,000 requests a month.
| Plan | Monthly fee | API requests a month | Good for |
|---|---|---|---|
| Developer Sandbox | Free | 1,000 | Build and test with test keys that check everything but never save or send. |
| API Starter | $29 | 50,000 | One integration: your POS, shop or website sending order and receipt messages. |
| API Growth | $99 | 250,000 | Several systems connected, or a busy store syncing contacts all day. |
| API Business | $299 | 1 million | High volume across branches, apps and back-office systems. |
| Enterprise API | Custom | Negotiated | Custom volume, limits and support, agreed with you. |
Every call to the API is one request; webhooks we send you are free. Meta’s charges for WhatsApp template messages are separate. Ask about Enterprise API
The message is the same; nobody has to remember to send it.
| By hand | With the EliteTeQ API |
|---|---|
| Someone copies the order number into WhatsApp | Your system sends the template the moment the order is ready |
| Website leads sit in an email inbox | Each lead lands on the pipeline at once |
| No record of WhatsApp in your own system | Every message arrives by webhook |
| One shared login for the integration | Separate keys, each with only the permissions it needs |
The API sends from your connected +971 WhatsApp Business number, so customers in the United Arab Emirates see your business name as usual. Meta’s charges for template messages are billed to your Meta account, separately from API requests.
In the UAE, customers expect a fast answer on WhatsApp from shops, clinics and service businesses. With staff on shifts, EliteTeQ Inbox shows who owns each chat and how long the customer has been waiting.
Customers in the UAE write in English, Arabic, Hindi, Urdu, Tagalog and more. Your team replies in the customer’s language inside the 24-hour window; template messages can currently be created in English.
The UAE moved to a Saturday–Sunday weekend in 2022, with a short Friday. Office hours are set day by day for each number, so Friday can close early. Customers who write after hours get your away message, at most once every 12 hours.
Customers in United Arab Emirates pay with cards, Apple Pay and Google Pay, contactless, and bank transfers, so when a sale closes on WhatsApp the customer may confirm payment in the chat, and your team needs to see that message quickly.
Emirate of Dubai · a global trade, tourism and retail hub
Dubai's retail environment is among the most card-dominant and internationally exposed anywhere: customers arrive from dozens of countries, expect contactless and digital wallet payment as standard, and rarely use cash. Customers arrive from dozens of countries expecting contactless and wallet payment as standard, and mall-based retail means several outlets under one operator. A shop or distributor in Dubai can send order and delivery updates straight from its own system.
Emirate of Abu Dhabi · the United Arab Emirates' capital
Abu Dhabi's trade is anchored by government, energy-sector and institutional activity, which gives it steadier demand and a higher share of corporate account billing than Dubai's tourism-driven retail. Government, energy-sector and institutional activity give steadier demand and far more corporate account billing than Dubai's visitor-driven retail. A shop or distributor in Abu Dhabi can send order and delivery updates straight from its own system.
Emirate of Sharjah · a commercial and manufacturing emirate
Sharjah combines light manufacturing and wholesale distribution with a large residential population, much of which commutes to Dubai, producing strong evening and weekend retail peaks. Wholesale and business-to-business supply form a larger share of trade here than in Dubai. Light manufacturing and wholesale distribution sit alongside a large residential population that commutes to Dubai, producing strong evening and weekend retail peaks. A shop or distributor in Sharjah can send order and delivery updates straight from its own system.
Reviewed by the EliteTeQ team ·
Not answered here? A person from our team replies on WhatsApp.
Ask a real person on WhatsAppEvery call your system makes to the API counts as one request, whether it reads or sends. Webhooks EliteTeQ sends to you don’t count, and Meta’s charges for WhatsApp template messages are separate.
No. It is EliteTeQ’s API on top of the official WhatsApp Business Platform. Your number is connected once in EliteTeQ Inbox, so you don’t need your own Meta developer app, and messages sent through the API appear in the inbox for your team.
Yes. The API works on an active EliteTeQ Inbox account, and API plans are added on top. The Business plan includes 10,000 requests a month.
Yes. Test keys check every request exactly like live keys but never save or send anything, with up to 1,000 requests a month.
Each key allows 120 requests a minute. Above that, the API answers with a rate-limit error and the number of seconds to wait.
A free-form text needs the customer to have written in the last 24 hours on WhatsApp (7 days on Messenger and Instagram). Otherwise send an approved template, and only to customers who agreed to hear from you.
It is in early access. Message us on WhatsApp and we switch it on for your EliteTeQ Inbox account.
Yes. The EliteTeQ API lets software used in the United Arab Emirates send WhatsApp messages from a connected +971 business number, add leads to the pipeline and receive webhooks when customers write. It runs on an EliteTeQ Inbox account: the Business plan includes 10,000 requests a month, and API Starter adds 50,000 for $29 a month.
Yes, with an approved template such as order_ready or delivery_update. Your system calls the API when the order changes, the customer gets the message on WhatsApp, and any reply lands in the inbox for your team. Meta’s charge for the template is billed to your Meta account at its rate for UAE numbers.
WhatsApp rules on this page, from Meta:WhatsApp Business Platform pricing (Meta)Messaging limits (Meta)Message templates (Meta)Business phone numbers and limits (Meta)About the WhatsApp Business Platform (Meta)
The API is in early access. Message us and we’ll switch it on for your account.
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