# Know which ad sold it: Click-to-WhatsApp ad lead tracking in Senegal

**When someone taps your ad and messages you, the inbox records the ad, flags the lead hot and counts it in your reports.**

Click-to-WhatsApp ads fill the business phone with “Hi, I saw your ad”, but nobody can say which ad worked or whether the leads were answered. EliteTeQ Inbox saves the ad on every lead it brings and shows you the result. Target customers in Dakar and Thiès in Meta Ads Manager; every lead lands in the inbox with its ad.

- The ad headline saved on the lead
- Ad leads flagged hot for 72 hours
- Leads per ad and per day in reports
- Reply speed for ad leads

Track my next ad free: https://crm.eliteteqpos.com/signup (7 days free · no card needed · works with the ads you already run)

## Paying for ads, guessing the result

> “Hi, I saw your ad.” Great, but which ad?

The first message carries the ad. The chat shows the ad’s name from the first message, and the lead keeps it.

> Ad leads wait hours for a reply and go cold.

A greeting goes out the moment they write, auto-assign hands them to the next teammate, and they stay flagged hot for 72 hours.

> I can’t tell if the ad money came back.

Reports rank your ads by leads and by clients won, next to leads that came directly.

### Which of your ads actually sold something last month?

Tell us what you spend on Click-to-WhatsApp ads in Senegal. We connect your number before your next campaign, so every lead arrives with the ad that brought it. [Track my ads with you](https://wa.me/12144235355?text=Hi%20EliteTeQ!%20We%20run%20Click-to-WhatsApp%20ads%20and%20I%20want%20to%20see%20which%20ad%20brings%20sales.%20Can%20you%20help%20me%20set%20up%20EliteTeQ%20Inbox%20before%20our%20next%20campaign%3F%20I%E2%80%99m%20in%20Senegal.) on WhatsApp +1 214 423 5355.

## How an ad lead is tracked

Nothing to tag by hand: WhatsApp passes the ad along with the first message.

1. **Someone taps your ad** — Fatou taps “Send message” on your Facebook or Instagram ad and WhatsApp opens with your number.
2. **The lead arrives with its ad** — The first message carries the ad, so the lead shows the ad headline and a link back to it.
3. **It goes to the top** — A lead from an ad is hot for 72 hours, so your team answers it before it goes cold.
4. **You count what each ad brought** — Reports show leads per day from ads vs direct, the top ads by leads, and how fast your team replied.

## How do I track leads from Click-to-WhatsApp ads?

Connect your WhatsApp Business number to EliteTeQ Inbox. When someone messages you from a Facebook or Instagram Click-to-WhatsApp ad, WhatsApp includes the ad with their first message; the inbox saves the ad headline on the lead, flags it hot for 72 hours, and counts it in reports by ad, for your campaigns in Senegal.

- Ad headline and link saved on the lead
- Hot for 72 hours after it arrives
- Leads from ads vs direct, per day
- Top ads ranked by leads

## EliteTeQ Inbox at a glance

| | |
|---|---|
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In Senegal | +221 WhatsApp Business numbers, office hours on Dakar time (GMT) |
| Languages | Customers write in French and Wolof |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |

## What you see about your ads

The question every advertiser asks: did the money bring customers, and did we answer them?

### The ad on the lead

Open any chat that came from an ad and the ad headline is there, with a link to the ad, so whoever answers knows what the customer saw.

- Facebook and Instagram ads
- Ad source kept for good on the lead
- Filter the pipeline to ad leads

### Answered while it’s warm

Ad leads are hot for 72 hours and sorted first. Round-robin auto-assign shares them out the moment they arrive.

- 🔥 badge for new ad leads
- Greeting sent automatically in office hours
- Away message when you’re closed

### Results per ad

Reports split leads per day into ads and direct, rank your top ads by leads, and show how quickly the team replied.

- Leads from ads vs direct, per day
- Top ads by leads
- Compared with the previous period

## Ads into one phone vs ads into EliteTeQ Inbox

Same ads, same budget, same customers in Senegal; the difference is what happens after the tap.

| Ads into one phone | Ads into EliteTeQ Inbox |
|---|---|
| “Hi, I saw your ad”, but which ad? | The ad headline is on the lead |
| Ad leads buried under other chats | Flagged hot and sorted first for 72 hours |
| No count of leads per ad | Top ads ranked by leads in reports |
| No idea how fast they were answered | Reply speed in the same report |

## For businesses running ads to WhatsApp

Shops, services and distributors that pay for Facebook or Instagram ads and close the sale in chat.

- [Beauty salons](https://eliteteqpos.com/sn/industries/beauty-salons/)
- [Restaurants & cafés](https://eliteteqpos.com/sn/industries/restaurants-and-cafes/)
- [Clothing stores](https://eliteteqpos.com/sn/industries/clothing-stores/)
- [Electronics stores](https://eliteteqpos.com/sn/industries/electronics-stores/)
- [Mobile phone shops](https://eliteteqpos.com/sn/industries/mobile-phone-shops/)
- [Pharmacies](https://eliteteqpos.com/sn/industries/pharmacies/)
- [Hardware stores](https://eliteteqpos.com/sn/industries/hardware-stores/)
- [Wholesale & distribution](https://eliteteqpos.com/sn/industries/wholesale-distribution/)

## EliteTeQ Inbox in Senegal

Replies inside the 24-hour window after a customer writes are free. Meta charges for template messages you start (marketing, authentication and most utility templates), priced by the customer’s country, so a template to a Senegalese number is billed at Meta’s Senegal rate. Chats that start from a Click-to-WhatsApp ad are free for 72 hours. Meta bills these charges to your own Meta account; they are not part of the EliteTeQ price.

In Senegal, customers often message a business before visiting a shop in Dakar or ordering for delivery. EliteTeQ Inbox lets a whole team answer from one business number.

Customers in Senegal write in French and Wolof. Your team replies the way they write, and template messages can be created in French.

Office hours are set day by day for each number. A common setup in Dakar: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.

- **Numbers:** +221 (e.g. +221 77 000 00 00)
- **Office hours:** Run on Dakar time (GMT)
- **Weekend:** Saturday and Sunday
- **Templates:** English or French
- **Price:** From $29 a month, in US dollars
- **Paying:** Card, charged in Kenyan shillings at the day’s rate

## Selling on WhatsApp in Senegal

Dakar concentrates logistics and formal retail, while Touba's pilgrimage transforms trade for a defined period each year. Mobile wallets carry a large share of settlement.

### [Touba](https://eliteteqpos.com/touba/)

Diourbel Region · a major religious centre and trading city

Touba's commerce is shaped by its role as a religious centre: trade volumes rise dramatically around the annual pilgrimage and fall back between times, producing swings far sharper than a normal retail calendar. Cash remains heavily used alongside mobile wallets. Target Touba in Meta Ads Manager and see which ad brought each chat from the city.

### [Saint-Louis](https://eliteteqpos.com/saint-louis/)

Saint-Louis Region · a historic coastal city and fishing centre

The old town draws visitors while the fishing quarter runs on catch and market timing, giving the city two unrelated customer bases. Seasons drive both. Saint-Louis combines heritage tourism with a substantial fishing economy, so its trade has both a visitor-driven seasonal component and a steady local one. Target Saint-Louis in Meta Ads Manager and see which ad brought each chat from the city.

### [Kaolack](https://eliteteqpos.com/kaolack/)

Kaolack Region · a major trading city in central Senegal

A large market draws traders from across the region. Kaolack is a long-established trading city in Senegal's groundnut basin, with one of the country's largest markets. Wave and Orange Money are everyday payment methods, and taxes are administered by the DGID. Target Kaolack in Meta Ads Manager and see which ad brought each chat from the city.

### EliteTeQ Inbox in every city of Senegal

- [Dakar](https://eliteteqpos.com/dakar/): Dakar Region, Senegal's capital and principal port
- [Thiès](https://eliteteqpos.com/thies/): Thiès Region, Senegal's second city and a road and rail junction
- [Touba](https://eliteteqpos.com/touba/): Diourbel Region, a major religious centre and trading city
- [Saint-Louis](https://eliteteqpos.com/saint-louis/): Saint-Louis Region, a historic coastal city and fishing centre
- [Kaolack](https://eliteteqpos.com/kaolack/): Kaolack Region, a major trading city in central Senegal


## Questions businesses ask us

**Do I set the ads up in EliteTeQ Inbox?**

No. You create and pay for ads in Meta Ads Manager as usual, with WhatsApp as the destination. EliteTeQ Inbox receives the leads and tracks them.

**Are chats from ads free?**

Meta doesn’t charge for messages in a chat that starts from a Click-to-WhatsApp ad for 72 hours. You pay Meta for the ad itself.

**Does this work for Instagram ads too?**

Yes, for ads on Facebook or Instagram that send people to your WhatsApp number.

**Which plan includes ad tracking?**

Campaign tracking is listed on Growth and Business. The 7-day free trial opens it on every account.

**Do Click-to-WhatsApp ads work for businesses in Senegal?**

Yes. Create the ad in Meta Ads Manager, target customers in Senegal, and choose WhatsApp as the destination. When someone taps it, their first message arrives in EliteTeQ Inbox with the ad’s name, the lead is flagged hot for 72 hours, and reports count leads and sales per ad. Meta doesn’t charge for messages in that chat for 72 hours.

Sources for the WhatsApp rules on this page (Meta):

- [WhatsApp Business Platform pricing (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Messaging limits (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/messaging-limits)
- [Message templates (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview)
- [Business phone numbers and limits (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/business-phone-numbers/phone-numbers)
- [About the WhatsApp Business Platform (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/about-the-platform)

## See what your ads in Senegal bring in

Start the 7-day free trial before your next campaign.

## More about EliteTeQ Inbox

- [EliteTeQ Inbox overview](https://eliteteqpos.com/sn/inbox/)
- [Shared WhatsApp inbox](https://eliteteqpos.com/sn/inbox/whatsapp-team-inbox/)
- [WhatsApp CRM & pipeline](https://eliteteqpos.com/sn/inbox/whatsapp-crm/)
- [Facebook & Instagram inbox](https://eliteteqpos.com/sn/inbox/facebook-instagram-inbox/)
- [WhatsApp API for developers](https://eliteteqpos.com/sn/inbox/api/)
- [Pricing](https://eliteteqpos.com/sn/inbox/pricing/)

## Talk to EliteTeQ about EliteTeQ Inbox

- WhatsApp or call: +1 214 423 5355 (https://wa.me/12144235355?text=Hi%20EliteTeQ!%20We%20run%20Click-to-WhatsApp%20ads%20and%20I%20want%20to%20see%20which%20ad%20brings%20sales.%20Can%20you%20help%20me%20set%20up%20EliteTeQ%20Inbox%20before%20our%20next%20campaign%3F%20I%E2%80%99m%20in%20Senegal.)
- Email: info@eliteteqpos.com
- Web: https://eliteteqpos.com/sn/inbox/click-to-whatsapp-ads/