# Know which ad sold it: Click-to-WhatsApp ad lead tracking in Nigeria

**When someone taps your ad and messages you, the inbox records the ad, flags the lead hot and counts it in your reports.**

Click-to-WhatsApp ads fill the business phone with “Hi, I saw your ad”, but nobody can say which ad worked or whether the leads were answered. EliteTeQ Inbox saves the ad on every lead it brings and shows you the result. Target customers in Lagos and Abuja in Meta Ads Manager; every lead lands in the inbox with its ad.

- The ad headline saved on the lead
- Ad leads flagged hot for 72 hours
- Leads per ad and per day in reports
- Reply speed for ad leads

Track my next ad free: https://crm.eliteteqpos.com/signup (7 days free · no card needed · works with the ads you already run)

## Paying for ads, guessing the result

> “Hi, I saw your ad.” Great, but which ad?

The first message carries the ad. The chat shows the ad’s name from the first message, and the lead keeps it.

> Ad leads wait hours for a reply and go cold.

A greeting goes out the moment they write, auto-assign hands them to the next teammate, and they stay flagged hot for 72 hours.

> I can’t tell if the ad money came back.

Reports rank your ads by leads and by clients won, next to leads that came directly.

### Which of your ads actually sold something last month?

Tell us what you spend on Click-to-WhatsApp ads in Nigeria. We connect your number before your next campaign, so every lead arrives with the ad that brought it. [Track my ads with you](https://wa.me/12144235355?text=Hi%20EliteTeQ!%20We%20run%20Click-to-WhatsApp%20ads%20and%20I%20want%20to%20see%20which%20ad%20brings%20sales.%20Can%20you%20help%20me%20set%20up%20EliteTeQ%20Inbox%20before%20our%20next%20campaign%3F%20I%E2%80%99m%20in%20Nigeria.) on WhatsApp +1 214 423 5355.

## How an ad lead is tracked

Nothing to tag by hand: WhatsApp passes the ad along with the first message.

1. **Someone taps your ad** — Aisha taps “Send message” on your Facebook or Instagram ad and WhatsApp opens with your number.
2. **The lead arrives with its ad** — The first message carries the ad, so the lead shows the ad headline and a link back to it.
3. **It goes to the top** — A lead from an ad is hot for 72 hours, so your team answers it before it goes cold.
4. **You count what each ad brought** — Reports show leads per day from ads vs direct, the top ads by leads, and how fast your team replied.

## How do I track leads from Click-to-WhatsApp ads?

Connect your WhatsApp Business number to EliteTeQ Inbox. When someone messages you from a Facebook or Instagram Click-to-WhatsApp ad, WhatsApp includes the ad with their first message; the inbox saves the ad headline on the lead, flags it hot for 72 hours, and counts it in reports by ad, for your campaigns in Nigeria.

- Ad headline and link saved on the lead
- Hot for 72 hours after it arrives
- Leads from ads vs direct, per day
- Top ads ranked by leads

## EliteTeQ Inbox at a glance

| | |
|---|---|
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In Nigeria | +234 WhatsApp Business numbers, office hours on Lagos time (WAT) |
| Languages | Customers write in English, Pidgin, Yoruba, Hausa and Igbo |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |

## What you see about your ads

The question every advertiser asks: did the money bring customers, and did we answer them?

### The ad on the lead

Open any chat that came from an ad and the ad headline is there, with a link to the ad, so whoever answers knows what the customer saw.

- Facebook and Instagram ads
- Ad source kept for good on the lead
- Filter the pipeline to ad leads

### Answered while it’s warm

Ad leads are hot for 72 hours and sorted first. Round-robin auto-assign shares them out the moment they arrive.

- 🔥 badge for new ad leads
- Greeting sent automatically in office hours
- Away message when you’re closed

### Results per ad

Reports split leads per day into ads and direct, rank your top ads by leads, and show how quickly the team replied.

- Leads from ads vs direct, per day
- Top ads by leads
- Compared with the previous period

## Ads into one phone vs ads into EliteTeQ Inbox

Same ads, same budget, same customers in Nigeria; the difference is what happens after the tap.

| Ads into one phone | Ads into EliteTeQ Inbox |
|---|---|
| “Hi, I saw your ad”, but which ad? | The ad headline is on the lead |
| Ad leads buried under other chats | Flagged hot and sorted first for 72 hours |
| No count of leads per ad | Top ads ranked by leads in reports |
| No idea how fast they were answered | Reply speed in the same report |

## For businesses running ads to WhatsApp

Shops, services and distributors that pay for Facebook or Instagram ads and close the sale in chat.

- [Beauty salons](https://eliteteqpos.com/ng/industries/beauty-salons/)
- [Restaurants & cafés](https://eliteteqpos.com/ng/industries/restaurants-and-cafes/)
- [Clothing stores](https://eliteteqpos.com/ng/industries/clothing-stores/)
- [Electronics stores](https://eliteteqpos.com/ng/industries/electronics-stores/)
- [Mobile phone shops](https://eliteteqpos.com/ng/industries/mobile-phone-shops/)
- [Pharmacies](https://eliteteqpos.com/ng/industries/pharmacies/)
- [Hardware stores](https://eliteteqpos.com/ng/industries/hardware-stores/)
- [Wholesale & distribution](https://eliteteqpos.com/ng/industries/wholesale-distribution/)

## EliteTeQ Inbox in Nigeria

Replies inside the 24-hour window after a customer writes are free. Meta charges for template messages you start (marketing, authentication and most utility templates), priced by the customer’s country, so a template to a Nigerian number is billed at Meta’s Nigeria rate. Chats that start from a Click-to-WhatsApp ad are free for 72 hours. Meta bills these charges to your own Meta account; they are not part of the EliteTeQ price.

In Nigeria, a lot of buying starts as a WhatsApp or Instagram message: a price check, a “is this available?”, a photo of a product. When one phone is shared between staff, those enquiries get lost overnight. EliteTeQ Inbox puts them in one list that the whole team can see, from Lagos to Kano.

Customers write in English, Pidgin, Yoruba, Hausa or Igbo, often mixed in one chat. Your team answers the way the customer writes; template messages are created in English.

Office hours are set day by day for each number. A common setup in Lagos or Abuja: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.

- **Numbers:** +234 (e.g. +234 803 000 0000)
- **Office hours:** Run on Lagos time (WAT)
- **Weekend:** Saturday and Sunday
- **Templates:** English
- **Price:** From $29 a month, in US dollars
- **Paying:** Card, charged in Kenyan shillings at the day’s rate

## Selling on WhatsApp in Nigeria

Commerce is concentrated in Lagos, the southeast trading cities and the northern market hubs, each with its own pricing culture. Instant transfer displaced cash faster than most markets, and agent networks fill the gap where branches do not reach. Power interruption is a daily operating assumption, not an incident.

### [Aba](https://eliteteqpos.com/aba/)

Abia State · a manufacturing and garment-production centre

Production clusters and selling points sit side by side, so the same business often makes goods in the morning and sells them in the afternoon. Orders come from traders in batches rather than from individual shoppers. Aba is known for small-scale manufacturing, particularly garments, footwear and leather goods, much of it produced in clusters of workshops and sold on to traders. Target Aba in Meta Ads Manager and see which ad brought each chat from the city.

### [Benin City](https://eliteteqpos.com/benin-city/)

Edo State · the commercial and administrative centre of Edo State

Retail concentrates along the ring road and the main market areas, with steady transit trade from the Lagos–southeast route passing through. Most operators run one or two outlets. Benin City serves as the trade and administrative hub for Edo State and a staging point on the routes between Lagos and the southeast, which gives it a steady mix of local retail, transit trade and government-linked services spending. Target Benin City in Meta Ads Manager and see which ad brought each chat from the city.

### [Enugu](https://eliteteqpos.com/enugu/)

Enugu State · a southeastern administrative and commercial centre

Independence Layout and New Haven carry the newer restaurant and retail trade while the older commercial areas stay conventional. Demand is steadier across the week than in the trading cities nearby. Enugu functions as an administrative and service centre for the southeast, with a growing hospitality and restaurant trade alongside conventional retail. Target Enugu in Meta Ads Manager and see which ad brought each chat from the city.

### [Kaduna](https://eliteteqpos.com/kaduna/)

Kaduna State · a northern industrial and administrative centre

The city supplies smaller towns across the state, so wholesale and retail run through the same premises. Being on the Abuja–north corridor gives steady transit trade. Kaduna combines light industry, agricultural processing and a significant administrative presence, and sits on the main road and rail corridor between Abuja and the north. Target Kaduna in Meta Ads Manager and see which ad brought each chat from the city.

### EliteTeQ Inbox in every city of Nigeria

- [Lagos](https://eliteteqpos.com/lagos/): Lagos State, Nigeria's commercial capital and busiest port city
- [Abuja](https://eliteteqpos.com/abuja/): Federal Capital Territory, Nigeria's administrative capital
- [Kano](https://eliteteqpos.com/kano/): Kano State, the commercial hub of northern Nigeria
- [Ibadan](https://eliteteqpos.com/ibadan/): Oyo State, a major southwestern commercial and university city
- [Port Harcourt](https://eliteteqpos.com/port-harcourt/): Rivers State, the centre of Nigeria's oil and gas industry
- [Onitsha](https://eliteteqpos.com/onitsha/): Anambra State, one of West Africa's largest market and distribution centres
- [Aba](https://eliteteqpos.com/aba/): Abia State, a manufacturing and garment-production centre
- [Benin City](https://eliteteqpos.com/benin-city/): Edo State, the commercial and administrative centre of Edo State
- [Enugu](https://eliteteqpos.com/enugu/): Enugu State, a southeastern administrative and commercial centre
- [Kaduna](https://eliteteqpos.com/kaduna/): Kaduna State, a northern industrial and administrative centre


## Questions businesses ask us

**Do I set the ads up in EliteTeQ Inbox?**

No. You create and pay for ads in Meta Ads Manager as usual, with WhatsApp as the destination. EliteTeQ Inbox receives the leads and tracks them.

**Are chats from ads free?**

Meta doesn’t charge for messages in a chat that starts from a Click-to-WhatsApp ad for 72 hours. You pay Meta for the ad itself.

**Does this work for Instagram ads too?**

Yes, for ads on Facebook or Instagram that send people to your WhatsApp number.

**Which plan includes ad tracking?**

Campaign tracking is listed on Growth and Business. The 7-day free trial opens it on every account.

**Do Click-to-WhatsApp ads work for businesses in Nigeria?**

Yes. Create the ad in Meta Ads Manager, target customers in Nigeria, and choose WhatsApp as the destination. When someone taps it, their first message arrives in EliteTeQ Inbox with the ad’s name, the lead is flagged hot for 72 hours, and reports count leads and sales per ad. Meta doesn’t charge for messages in that chat for 72 hours.

Sources for the WhatsApp rules on this page (Meta):

- [WhatsApp Business Platform pricing (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Messaging limits (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/messaging-limits)
- [Message templates (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview)
- [Business phone numbers and limits (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/business-phone-numbers/phone-numbers)
- [About the WhatsApp Business Platform (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/about-the-platform)

## See what your ads in Nigeria bring in

Start the 7-day free trial before your next campaign.

## More about EliteTeQ Inbox

- [EliteTeQ Inbox overview](https://eliteteqpos.com/ng/inbox/)
- [Shared WhatsApp inbox](https://eliteteqpos.com/ng/inbox/whatsapp-team-inbox/)
- [WhatsApp CRM & pipeline](https://eliteteqpos.com/ng/inbox/whatsapp-crm/)
- [Facebook & Instagram inbox](https://eliteteqpos.com/ng/inbox/facebook-instagram-inbox/)
- [WhatsApp API for developers](https://eliteteqpos.com/ng/inbox/api/)
- [Pricing](https://eliteteqpos.com/ng/inbox/pricing/)

## Talk to EliteTeQ about EliteTeQ Inbox

- WhatsApp or call: +1 214 423 5355 (https://wa.me/12144235355?text=Hi%20EliteTeQ!%20We%20run%20Click-to-WhatsApp%20ads%20and%20I%20want%20to%20see%20which%20ad%20brings%20sales.%20Can%20you%20help%20me%20set%20up%20EliteTeQ%20Inbox%20before%20our%20next%20campaign%3F%20I%E2%80%99m%20in%20Nigeria.)
- Email: info@eliteteqpos.com
- Web: https://eliteteqpos.com/ng/inbox/click-to-whatsapp-ads/