# We build headless Shopify stores.

**Keep Shopify running the shop. Build the shop window your brand deserves.**

Headless means Shopify keeps doing what it is good at: products, orders, payments and checkout. The part your customers see becomes a custom site with no theme limits. It is not for every store, and we will tell you plainly if yours doesn’t need it.

- Custom front end, no theme limits
- Shopify checkout kept
- Content and commerce on one site
- Honest “do you need it?” review

## How we build it

1. **Check headless is the right call** — We compare what you need with what a theme can do, and only plan a headless build when a theme genuinely can’t deliver it.
2. **Model your data** — We map products, collections, content and customer accounts to Shopify’s Storefront API and a content source, so every page has one clear owner.
3. **Build the front end** — We build the storefront in React with server rendering, keep cart and checkout on Shopify, and hold every page to a performance budget.
4. **Launch behind redirects** — We move old URLs with 301 redirects, test checkout and tracking end to end, and switch traffic over once orders flow cleanly.

## What you have at the end

**Under 2s** page load time we build every site to.

- **A storefront with no theme limits** Layouts, content and product pages are built for your brand, not boxed in by a theme’s sections.
- **Shopify still runs the business** Products, orders, checkout and payments stay in the Shopify admin your team already knows.
- **Pages built to load in under 2 seconds** Every template is held to a performance budget and tested on phones before launch.
- **Your search history kept** Old URLs redirect to their new pages and structured data comes across, so search engines can follow the move.

## What is Shopify headless commerce in Morocco?

Shopify headless commerce separates the storefront your customers see from Shopify’s back end. Shopify still handles products, orders and checkout, while the front end is a custom site built with a framework such as Next.js or Hydrogen. EliteTeQ builds headless stores for brands in Morocco that have outgrown what a theme can do.

- Custom storefront on Shopify’s back end
- Checkout and orders stay on Shopify
- Content, campaigns and shop on one site
- Pages built to load in under 2 seconds

## Signs you’ve outgrown a theme

- **Your brand story lives somewhere else** Lookbooks on one site, the shop on another, the blog on a third. Headless puts editorial content and products on the same pages, so a story can sell.
- **Every big idea hits a theme wall** Interactive product builders, unusual layouts or content-heavy launches turn into hacks that break on the next theme update. A custom front end has no such ceiling.
- **You sell through more than one front door** Website, app, in-store screens, a second brand. Headless lets them all read from one Shopify catalogue instead of copying products around.
- **You were sold headless and it’s slower** Headless done badly is worse than a good theme. We audit existing headless builds and fix the caching, data loading and hosting that make them crawl.

## What a headless build includes

### One catalogue, many storefronts

Your Shopify catalogue feeds every place you sell, so a price or stock change happens once and shows everywhere.

- Website, app and campaign sites from one catalogue
- Separate brands sharing one back office
- Content from a headless CMS alongside products

### Fast because it’s built that way

Pages are rendered ahead of time or at the edge and cached properly, so speed is part of the design, not a plugin added later.

- Server rendering and edge caching
- Images sized for every screen
- Performance checked before launch

## What you get

- **Headless readiness review** — An honest answer on whether headless pays off for your store, before any build.
- **Custom storefront** — Built with Next.js or Hydrogen on the Shopify Storefront API.
- **CMS set up** — Your team edits pages and campaigns without a developer.
- **Shopify checkout kept** — Cart and checkout run on Shopify, so orders land where they always have.
- **Hosting and caching** — Deployed with caching and monitoring configured, not left on defaults.
- **Docs and support** — Architecture written up, plus 30 days of post-launch support on WhatsApp.

## Theme ceiling vs headless

| Without it | With EliteTeQ |
|---|---|
| Layouts limited to what the theme allows | Any layout your brand needs |
| Blog and shop on separate sites | Stories and products on the same pages |
| Products copied to every channel | One catalogue feeding every storefront |
| Speed apps fighting theme scripts | Speed built into how pages are served |
| Big launches mean theme hacks | Launches built as real features |

## For brands where the store is the brand

- Fashion and lifestyle brands
- Brands with heavy editorial content
- Multi-brand groups on one Shopify
- Stores also selling through an app
- High-traffic launch and drop brands
- Teams with an existing headless build to fix

## Working with you in Morocco

We set your store up for Morocco: prices in MAD, delivery zones and rates for the places you actually deliver to, and the payment providers Shopify supports in Morocco.

Shoppers in Morocco use Arabic and French, so the store can run in more than one language, with right-to-left layouts for Arabic.

We work with you over WhatsApp and video calls, and share progress on a preview link you can open on your own phone.

- **Store currency:** MAD (DH)
- **Customer languages:** Arabic and French
- **How we meet:** WhatsApp, video calls and email
- **Team:** Remote, from our Nairobi team

## Scoped in phases, priced before we start

A fixed price, in writing, before work starts.

- Free readiness call
- Architecture plan and fixed quote
- Staging site to review as we build
- Hosting, caching and monitoring set up
- 30 days of post-launch support

## Questions clients ask us

**Do I need headless, or will a better theme do?**

Most stores do not need headless. If your problems are speed, design or a few missing features, a well-built theme usually solves them for less. Headless makes sense when content, multiple storefronts or custom experiences are central to how you sell.

**Does checkout still run on Shopify?**

Yes. Customers check out on Shopify’s checkout, so orders, payments and fulfilment work exactly as they do now.

**Can my team still edit the site without a developer?**

Yes. We set up a content management system for pages and campaigns, and products stay in your Shopify admin as before.

**Which framework do you use, Hydrogen or Next.js?**

Both are good choices. Hydrogen is Shopify’s own framework and hosts on Oxygen; Next.js suits teams that want more flexibility in hosting and content tools. We recommend one based on your team and plans, not habit.

**Will apps from the Shopify App Store still work?**

Apps that work in the Shopify admin, such as inventory or fulfilment apps, keep working. Apps that add things to theme pages need replacing with code on the new front end, and we list each one in the plan.

## Not sure if you need headless? That’s the right question.

Message us your store link. We’ll tell you honestly whether headless pays off for you, or whether a better theme gets you there.

- Phone: +1 214 423 5355
- Email: info@eliteteqpos.com
- Web: https://eliteteqpos.com/ma/services/shopify-headless-commerce/