# Stop leaving customers waiting on WhatsApp. Route every request to the right team — EliteTeQ Inbox for microfinance institutions, SACCOs, lenders and fintechs in Morocco

**Customers ask about loan products, account questions and complaints on the same WhatsApp number. One team can’t keep up, and complaints sit beside new sales enquiries.**

EliteTeQ Inbox lets your sales, customer service and complaints teams answer from one shared workspace. Each request has an owner, each department can have its own number, and you can see how fast customers get an answer. Staff in Casablanca and Rabat or anywhere else answer from one +212 business number, with office hours on Casablanca time.

- Loan and account product questions
- Service requests
- Complaints
- Branch and agent information

Start Your 7-Day Free Trial: https://crm.eliteteqpos.com/signup (No credit card required · Plans from $29/month)

## Sound familiar? What financial services teams in Morocco tell us

> Product enquiries and complaints all arrive on one number, and nothing is routed.

Give sales and service their own numbers and teams, or tag chats with categories and pass them on with a note.

> We can’t tell how long customers wait for an answer.

Reports show first-reply time, the busiest hours and how each staff member is doing.

> Loan enquiries from our ads get answered days later.

Ad leads arrive flagged hot with the ad’s name, and each one is assigned to a loan officer.

*Every enquiry is a customer deciding where to spend. Don’t let yours wait.*

## One shared inbox for microfinance institutions, SACCOs, lenders and fintechs in Morocco.

EliteTeQ Inbox is a customer conversation and CRM platform. WhatsApp, Facebook Messenger, Instagram DMs and comments land in one workspace your whole team answers from.

Customers in Morocco write in Darija, French and Arabic, and your team replies in the same chat. Every enquiry below gets an owner, a stage and a follow-up:

With EliteTeQ Inbox, you can:

- Loan and account product questions
- Service requests
- Complaints
- Branch and agent information

Less switching between phones. More enquiries turned into customers.

Start Your Free Trial: https://crm.eliteteqpos.com/signup

## Get your team answering in a day

No installation and no long training.

1. **Create your account** — Register with your email. The 7-day trial opens every feature, no card needed.
2. **Connect your channels** — Link your Facebook Page and Instagram. We connect your +212 WhatsApp Business number with you on WhatsApp, on Casablanca time, in about 40 minutes.
3. **Invite your team** — Add staff with their own logins as Owner, Admin or Agent, whether they work in Casablanca and Rabat or from home.
4. **Set up your pipeline** — Name the stages after how you work, for example: Enquiry → Requirements sent → Application started → Under review.
5. **Start answering** — Assign chats, follow up hot leads and watch the reports.

Create Your Free Account: https://crm.eliteteqpos.com/signup

## What is a WhatsApp CRM for financial services?

A WhatsApp CRM for financial services is a shared inbox and lead pipeline for the messages microfinance institutions, SACCOs, lenders and fintechs in Morocco get every day. EliteTeQ Inbox connects your WhatsApp Business number, Facebook Page and Instagram account, lets several staff answer from their own logins, puts every customer on a pipeline (for example Enquiry, Requirements sent, Application started), and shows the owner who answered and how fast.

- One business number, many staff, each with their own login
- Every chat assigned to one person, with internal notes
- A pipeline named after your own steps
- Reports on reply speed, leads per day and ad sources

## EliteTeQ Inbox at a glance

| | |
|---|---|
| Product | EliteTeQ Inbox, by EliteTeQ Softwares Limited (Nairobi, Kenya) |
| What it is | A WhatsApp team inbox and CRM |
| Channels | WhatsApp Business (official Cloud API, works alongside the WhatsApp Business app), Facebook Messenger, Instagram DMs, Facebook and Instagram comments |
| Works on | Any browser; installs on Android and iPhone |
| Price | From $29 a month; $59 Growth; $99 Business with unlimited people; a year costs 10 months |
| Free trial | 7 days, every feature open |
| WhatsApp numbers | 1 to 3 included by plan; up to 20 per business (Meta’s limit once the business is verified with Meta) |
| In Morocco | +212 WhatsApp Business numbers, office hours on Casablanca time |
| Languages | Customers write in Darija, French and Arabic |
| Setup | About 40 minutes, or done with you on WhatsApp |
| Last reviewed | 2026-11-01 |

## Simple pricing. No complicated contracts.

The same plans for every industry in Morocco, in US dollars: Starter $29, Growth $59, Business $99 a month. Paying yearly costs 10 months. 7-day free trial, no credit card. Meta’s WhatsApp charges, where they apply, are separate.

| Plan | Monthly | Yearly | WhatsApp numbers | People | Includes |
|---|---|---|---|---|---|
| Starter | $29 | $290 | 1 | 3 | Facebook & Instagram inbox; Comments management; WhatsApp shared inbox; Basic CRM and lead management; Conversation assignments; Basic reports |
| Growth (most popular) | $59 | $590 | 2 | 6 | Everything in Starter; Advanced CRM and sales pipeline; Automated greetings and follow-ups; AI-assisted replies (coming soon); Campaign tracking; Staff performance reports; Advanced conversation management |
| Business | $99 | $990 | 3 | Unlimited | Everything in Growth; Multiple WhatsApp numbers; Advanced automation workflows (coming soon); AI-powered customer support (coming soon); Multiple teams and departments (coming soon); Advanced analytics; Priority support |

Meta charges separately for template messages you start, at its rate for the customer’s country. Replies within 24 hours of a customer’s message are free.

## A pipeline for financial services

An example you can set up in Settings → Pipeline stages and rename any time.

1. Enquiry
2. Requirements sent
3. Application started
4. Under review
5. Approved
6. Closed

## How financial services teams use EliteTeQ Inbox

Real screens from our demo workspace, with example data.

### Requests routed to the right team

Separate numbers and teams for sales and service, or categories on one number.

- Team per WhatsApp number
- Categories on every chat
- Transfer with a handover note

### Loan and product enquiries tracked

Move prospects from enquiry to approved on a pipeline, filtered by officer or product.

- Stages you name yourself
- Hot leads flagged
- Filter by officer

### Service levels you can see

First-reply times, waiting chats and a team leaderboard, compared with the previous period.

- First-reply time
- Waiting list
- Print or save as PDF

## Phones and personal chats vs EliteTeQ Inbox

The difference is that every enquiry has an owner and nothing depends on one phone, whether your team is in Casablanca and Rabat or at home.

| Phones and personal chats | EliteTeQ Inbox |
|---|---|
| Whoever holds the phone answers | Every staff member answers from their own login |
| Two people reply to the same customer | Each chat is assigned to one person |
| Quotes and follow-ups forgotten | Waiting chats and hot leads are flagged |
| Instagram, Facebook and WhatsApp on different devices | Every channel in the same list |
| No idea how fast customers get an answer | Reply speed and leads per person in reports |

## Other industries

EliteTeQ Inbox works the same way for any business that sells or serves over chat in Morocco.

- [Healthcare](https://eliteteqpos.com/ma/inbox/industries/healthcare/)
- [Insurance](https://eliteteqpos.com/ma/inbox/industries/insurance/)
- [Law firms](https://eliteteqpos.com/ma/inbox/industries/law-firms/)
- [Telecoms & ISPs](https://eliteteqpos.com/ma/inbox/industries/telecoms/)
- [Real estate](https://eliteteqpos.com/ma/inbox/industries/real-estate/)
- [Schools & education](https://eliteteqpos.com/ma/inbox/industries/schools/)
- [E-commerce](https://eliteteqpos.com/ma/inbox/industries/ecommerce/)
- [Car dealerships](https://eliteteqpos.com/ma/inbox/industries/car-dealers/)

## More than a shared inbox. A better way to manage your customer relationships.

A shared inbox helps your team see messages. EliteTeQ goes further, connecting every conversation to lead management, team coordination and sales visibility.

- **Designed for teams:** Employees work with their own logins, roles and responsibilities.
- **Conversations connected to customers:** Every message sits with the customer’s history and their stage on your pipeline, not as an isolated chat.
- **Visibility for management:** See how your team handles enquiries, how fast they reply and where follow-ups are needed.
- **Grows with your business:** Start with a small team, then add people, numbers and a bigger plan as you grow.
- **Easy to get started:** Register online, explore every feature on the free trial, and set up your workspace without waiting for a salesperson.

## EliteTeQ Inbox in Morocco

EliteTeQ Inbox works for microfinance institutions, SACCOs, lenders and fintechs in Morocco on your existing +212 WhatsApp Business number. Customers see your business name as they do today, and your team answers from Casablanca and Rabat or anywhere else.

In Morocco, customers often message shops and services in Casablanca or Rabat on WhatsApp before ordering. EliteTeQ Inbox gives that conversation one owner on your team.

Customers in Morocco write in Darija, French and Arabic. Your team replies in the customer’s language, and template messages can be created in French.

Office hours are set day by day for each number. A common setup in Casablanca: weekdays open, Saturday mornings open, Sunday closed. Anyone who writes while you are closed gets your away message, at most once every 12 hours, and the chat waits at the top of the list for the morning.

- **Numbers:** +212 (e.g. +212 6 00 00 00 00)
- **Office hours:** Run on Casablanca time
- **Weekend:** Saturday and Sunday
- **Templates:** English or French
- **Price:** From $29 a month, in US dollars
- **Paying:** Card, charged in Kenyan shillings at the day’s rate

## Selling on WhatsApp in Morocco

Customers in Morocco pay with cards on the CMI network, Orange Money and local wallets, plus cash, so when a sale closes on WhatsApp the customer may confirm payment in the chat, and your team needs to see that message quickly.

### [Casablanca](https://eliteteqpos.com/casablanca/)

Casablanca-Settat Region · Morocco's economic capital and main port

Casablanca concentrates Morocco's formal retail, banking and industrial trade, with modern shopping centres operating alongside long-established market quarters. Modern shopping centres and long-established market quarters coexist, and business runs in French and Arabic depending on the district. Enquiries to financial services teams in Casablanca go to the right desk, with general questions in chat and sensitive details kept out.

### [Rabat](https://eliteteqpos.com/rabat/)

Rabat-Salé-Kénitra Region · Morocco's capital

Rabat's trade is driven by government, diplomatic and university activity rather than industry, producing steadier weekday demand and a higher average basket than most Moroccan cities. Card payment is common in the formal retail and restaurant sector. Bilingual French and Arabic receipting applies, and businesses here lean toward service and hospitality rather than wholesale. Enquiries to financial services teams in Rabat go to the right desk, with general questions in chat and sensitive details kept out.

### [Marrakesh](https://eliteteqpos.com/marrakesh/)

Marrakesh-Safi Region · a major international tourism destination

Marrakesh's economy is dominated by international tourism, which makes its retail and hospitality trade highly seasonal and heavily exposed to foreign currency and card payment. Riads, restaurants and souk traders serve customers who rarely carry dirhams in quantity, so clean multi-currency and card handling on a single sale matters more here than anywhere else in Morocco. International tourism dominates, so riads, restaurants and souk traders serve customers who rarely carry dirhams in quantity. Enquiries to financial services teams in Marrakesh go to the right desk, with general questions in chat and sensitive details kept out.

### EliteTeQ Inbox in every city of Morocco

- [Casablanca](https://eliteteqpos.com/casablanca/): Casablanca-Settat Region, Morocco's economic capital and main port
- [Rabat](https://eliteteqpos.com/rabat/): Rabat-Salé-Kénitra Region, Morocco's capital
- [Marrakesh](https://eliteteqpos.com/marrakesh/): Marrakesh-Safi Region, a major international tourism destination
- [Tangier](https://eliteteqpos.com/tangier/): Tanger-Tétouan-Al Hoceïma Region, a northern port and industrial city
- [Fes](https://eliteteqpos.com/fes/): Fès-Meknès, Morocco's historic imperial city and a centre of traditional crafts


## Questions businesses ask us

**Is there a WhatsApp CRM for financial services in Morocco?**

Yes. Financial services teams in Morocco use EliteTeQ Inbox with their own +212 WhatsApp Business number. Staff in Casablanca, Rabat or anywhere else answer from their own logins, customers write in Darija, French and Arabic, and office hours run on Casablanca time. Plans start at $29 a month with a 7-day free trial.

**Does EliteTeQ Inbox meet banking compliance rules?**

It is not certified for banking or payment-card regulation. Access tokens are stored encrypted and each person signs in with their own login and role, but you should never collect PINs, passwords or card numbers over chat, and you should check your regulator’s rules before use.

**Can it connect to our core banking system?**

No ready-made integration. The EliteTeQ API (in early access) lets your developers add contacts, move them through stages and send approved templates.

**Can managers see every conversation?**

Owners and Admins manage the team and settings, and reports show each staff member’s activity and reply speed.

**Can several staff use the same WhatsApp number?**

Yes. Everyone signs in with their own login, on a computer or phone, and each chat is assigned to one person. The WhatsApp Business app on your phone can stay connected.

**How much does it cost?**

Starter is $29 a month for 1 WhatsApp number and 3 people, Growth $59 for 2 numbers and 6 people, and Business $99 for 3 numbers and unlimited people. Every plan starts with a 7-day free trial.

Sources for the WhatsApp rules on this page (Meta):

- [WhatsApp Business Platform pricing (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
- [Messaging limits (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/messaging-limits)
- [Message templates (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview)
- [Business phone numbers and limits (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/business-phone-numbers/phone-numbers)
- [About the WhatsApp Business Platform (Meta)](https://developers.facebook.com/documentation/business-messaging/whatsapp/about-the-platform)

## Every financial services enquiry is an opportunity. Don’t let yours get lost in Morocco.

Bring your channels, your team and every customer conversation into one organised workspace.

Start Your Free Trial Today: https://crm.eliteteqpos.com/signup

## More about EliteTeQ Inbox

EliteTeQ Inbox: smarter business, better conversations.

- [EliteTeQ Inbox overview](https://eliteteqpos.com/ma/inbox/)
- [Shared WhatsApp inbox](https://eliteteqpos.com/ma/inbox/whatsapp-team-inbox/)
- [WhatsApp CRM & pipeline](https://eliteteqpos.com/ma/inbox/whatsapp-crm/)
- [Facebook & Instagram inbox](https://eliteteqpos.com/ma/inbox/facebook-instagram-inbox/)
- [Click-to-WhatsApp ad leads](https://eliteteqpos.com/ma/inbox/click-to-whatsapp-ads/)
- [WhatsApp API for developers](https://eliteteqpos.com/ma/inbox/api/)
- [Pricing](https://eliteteqpos.com/ma/inbox/pricing/)

## Talk to EliteTeQ about EliteTeQ Inbox

- WhatsApp or call: +1 214 423 5355 (https://wa.me/12144235355?text=Hi%20EliteTeQ!%20I%E2%80%99d%20like%20to%20see%20how%20EliteTeQ%20Inbox%20would%20work%20for%20our%20financial%20services%20business%20and%20the%20enquiries%20we%20get%20on%20WhatsApp%2C%20Facebook%20and%20Instagram.%20I%E2%80%99m%20in%20Morocco.)
- Email: info@eliteteqpos.com
- Web: https://eliteteqpos.com/ma/inbox/industries/financial-services/